This photo is of Helen Rowley, she lived in Reading, PA and was a friend of Arlette Koenig and June Reifsnyder.
In 1940 Helen Marie Rowley lives with her mother Peggy and her sister Jean Louise at 134 Ninth Street in Reading. This is in Ward 8. Her mother owns a beauty shop. The mother is listed as married but no husband is listed.
In the 1930 census she is 11 months old, making dob about May, 1929. Her father is William, her mother Margaret. They live at 235 Ninth Street, Ward 9. Her father works on road construction.
She may have attended Catholic Central High School in Reading. She is not the Helen Rowley who married Francis Chapman, as she is younger and has a different middle initial.
Update: 24 March 2024: Helen's sister Jean Louise was engaged to Paul Reinig. Helen threw her a bridal shower. Article in Reading Eagle dated 29 Aug 1948. They married in September, 1948. Paul J. Reinig and Jean L.Reinig are in the 1950 census living in Reading. They divorced in 1976 in Colorado.
There is a Helen Rowley Hiester, husband E. Gregory, who had twins (boy and girl) in December 1951 (specific date not listed), at St. Joseph Hospital in Reading. Notice in 22 Dec 1951 Reading Eagle. They had a daughter in Jan or Feb 1962.